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Apple’s Worldwide Developers Conference (AAPL) event kicked off on Monday in Cupertino, California. as the tech giant announced its long-awaited generative AI initiative: Apple Intelligence.

Yahoo Finance’s Dan Howley has the details:

The technology, Apple’s first step toward generative artificial intelligence, will be deeply integrated into the company’s hardware and software products ranging from iPhone and Mac to Mail, Messages and Photos.

Apple is positioning Apple Intelligence as a unique offering that can understand you and your data, rather than a broad-based AI system like ChatGPT or Google’s AI Compilation. Apple Intelligence will be available for iPhone 15 Pro and iPads and Macs with Apple’s M1-series chips and newer later this fall.

The biggest changes are coming to Apple’s Siri. The original smartphone voice assistant, Siri has been in desperate need of a new coat of paint for years, and Apple Intelligence will provide just that. The company says the assistant will sport a new look, feel more natural and be more responsive.

Like other AI-powered generative assistants, you’ll be able to ask follow-up questions and interrupt yourself while making requests. You’ll now be able to speak to Siri via typed text if you don’t feel like making requests out loud, and ask Siri to use ChatGPT instead of Apple’s own models for making requests.

Apple says its updated version of Siri is more aware of the context of Apple products, allowing you to ask questions about how various features and settings work and get accurate answers. On-screen awareness will allow Siri to understand and take action on things on your screen. So if a friend sends an address in Messages, you can save Siri for you.

Beyond Siri, your devices can now prioritize your notifications to show the most important notes and minimize the less important ones. Writing tools can rewrite, type, or summarize information for you, automatically available in Notes, Mail, and a host of third-party applications. You’ll be able to create AI-generated images of people, places and animals across your apps in three different styles.

Apple says many of its generative AI models will run on the device, though some will need to access the cloud. But because Apple has traditionally avoided forcing people to use cloud-based services when it comes to their private data, the company says it has developed a new cloud service called Private Cloud Compute.

Read more about the new announcements here.